Banca de DEFESA: ANA PATRICIA DE ALMEIDA LIMA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ANA PATRICIA DE ALMEIDA LIMA
DATE: 01/04/2024
TIME: 19:00
LOCAL: AUDITÓRIO DA SUPERINTENDÊNCIA DE COMUNICAÇÃO
TITLE:

Comunicação. Comunicação Organizacional. Comunicação Interna. PROGESP/UFRN

 
 

KEY WORDS:

Communication. Organizational communication. Internal communication. PROGESP/UFRN

 
 

PAGES: 115
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

The general objective of this work is to identify the challenges and possibilities that exist in the internal Communication of the Dean of People Management at UFRN, seeking to understand how it develops and how it is perceived by managers and employees. To develop this study, the following author were used as theoretical support, among others: Torquato (2009; 2015), Kunsch(2003;2009;2010;2014;2016;2018), Baldissera (2010;2021), Curvello(2009),Duarte and Monteiro (2009) and Marchiori (2008; 2010). The path taken to achieve the proposed objectives involved carrying out a diagnosis of Progesp's internal communication, mapping the existing channels, communication flows, and investigating their perceptions regarding the performance of communication processes within the scope of this unit with the target audience. This is an empirical study, of an exploratory and descriptive nature, involving bibliographical and documentary research, research with the subjects and analysis of a specific scenario (diagnosis) with a proposal for intervention in the reality studied. This study is also based on action research, considering that the researcher is inserted in the researched environment. The instrument adopted for data collection was the questionnaire and the treatment and analyzes were carried out using the excel tool and presented in the form of tables and graphs. 151 people were investigated and the preliminary results show that Progesp's internal communication in the general context is good, however, it has many challenges and needs improvements, especially with regard to the excess of existing and outdated channels, incomplete information or partial, fragmented information and lack of integration of the units that make up Progesp.

 
 

COMMITTEE MEMBERS:
Presidente - 4579763 - SEBASTIAN FAUSTINO PEREIRA
Externo ao Programa - 1675429 - HELCIO PACHECO DE MEDEIROS - UFRNExterno à Instituição - ANTÔNIO ROBERTO FAUSTINO DA COSTA
Notícia cadastrada em: 20/03/2024 09:56
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