Banca de DEFESA: JOSE FRANCISCO DOS PASSOS JUNIOR

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : JOSE FRANCISCO DOS PASSOS JUNIOR
DATA : 13/08/2018
HORA: 09:30
LOCAL: Labcom, Sala 1
TÍTULO:

Pats and challenges for na institutional communication politics integrated in the Universidade Federal Rural do Semi-Árido – UFERSA.

PALAVRAS-CHAVES:

Public communication. Communication Advisory. Integrated communication. UFERSA.

PÁGINAS: 135
GRANDE ÁREA: Outra
ÁREA: Divulgação Científica
RESUMO:

The present Case Study Research presents a discussion of all the systematics that moves the Communication Department of the Universidade Federal  do Semi-Arido - UFERSA, with the objective of proposing the implementation of an integrated institutional communication policy. Through the obstacles and merits of the reality of the sector, the research assumed the function of a cut in communication within the University. To do this, we carried out a large bibliographic survey, followed by data collection with the application of questionnaires, self-administered through the Google Docs application, with the academic community, comprising 783 students, 224 teachers and 309 technical-administrative personnel, totaling 1,316 respondents. As a member of the UFERSA Communications Advisory team, in order to ease the degree of implication, the researcher chose to apply the SWOT Analysis in a first moment, and a self-assessment questionnaire, in a second moment, with all the members of the Communication Office. We use as basis the concepts of psycho-sociological intervention with the listening of subjects. The theoretical basis is based on authors who work with public / institutional and social media communication, such as Margarida Kunsch, Jorge Duarte, Wilson Bueno, Gaudêncio Torquato, Heloisa Matos, Dominique Wolton, Henry Jankins, Clay Hirky, Pierre Zèmor, among others. As a result we obtained a punctual cut of how the university community perceives the work of the communication sector, as well as the team self-assess. Based on the identified reality, that there are advances in communication, but that needs to improve, the present work resulted in a precise diagnosis about the communication in UFERSA, besides proposing ways for the management to think about the implementation of an institutional communication policy integrated in the University.

 

MEMBROS DA BANCA:
Externo à Instituição - ANTÔNIO ROBERTO FAUSTINO DA COSTA - UEPB
Presidente - 4579763 - SEBASTIAO FAUSTINO PEREIRA FILHO
Interno - 1784950 - SERGIO LUIS RIZZO DELA SAVIA