Banca de DEFESA: WILLIANE ELAYNE RICARDO DA SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : WILLIANE ELAYNE RICARDO DA SILVA
DATA : 23/08/2016
HORA: 15:30
LOCAL: SALA 2 _ LAB COM
TÍTULO:

UFRN's IMAGE CRISIS MANAGEMENT : DIAGNOSIS AND STRATEGIES


PALAVRAS-CHAVES:

Image crisis. Communication management. Crisis in universities.


PÁGINAS: 77
GRANDE ÁREA: Outra
ÁREA: Multidisciplinar
RESUMO:

 

The work aims to propose strategies for communication management image crisis faced by the Federal University of Rio Grande do Norte (UFRN), in order to avoid or mitigate the negative impact on the reputation of this organization. The empirical study will be developed in an exploratory way, checking the most common types of crisis, the most affected sectors and how the media publishes negative information about the university, through the collect of journalistic texts. Furthermore, we seek to know the national scene of Federal Institutions of Higher Education (IFES) on the subject, based on a questionnaire sent to the communication sectors. Thus, along with bibliographic contribution and an adaptation to the reality of the UFRN, we make a diagnosis and a crisis communication plan, with measures for prevention, management and post-crisis evaluation.

MEMBROS DA BANCA:
Presidente - 3490575 - ADRIANO CHARLES DA SILVA CRUZ
Interno - 4579763 - SEBASTIAO FAUSTINO PEREIRA FILHO
Externo ao Programa - 3814032 - MARIA APARECIDA RAMOS DA SILVA
Externo à Instituição - JOSE CARLOS ARONCHI DE SOUZA - FACCAMP
Externo à Instituição - SHEILA MENDES ACCIOLY - UFPB
Notícia cadastrada em: 17/08/2016 14:31
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