Strategic planning: model proposal for the Clinical Unit of IMT-RN.
Planning. Strategy. Public health.
This work seeks to understand an adequate form of planning in the area of health services, having as object of study the strategy and execution of services with a focus on the optimization of available resources, on the quality of services provided to society in general, in compliance with the plan institutional development and national public health policy. It is necessary that public educational institutions that provide health services have well-defined planning in order to optimize the fulfillment of pre-established goals. This work aims to propose the creation of a strategic planning and an action plan for the clinical unit of the Instituto de Medicina Tropical do RN, based on the definition of its organizational identity, swot analysis and consequent identification of characteristics and scenario in which it operates, seeking classify the actions to be undertaken. The methodology used in this work was qualitative research, with a case study approach. The field research techniques used were: participant observation, analysis of documents, applied with the servers allocated at the Institute of Tropical Medicine. The result of the work is the proposal of an action plan to be applied, based on demands classified as priorities, according to the current need for implementation established by the management team.