Banca de DEFESA: RAFAEL AUGUSTO SORDI CAMPOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : RAFAEL AUGUSTO SORDI CAMPOS
DATA : 26/04/2019
HORA: 10:00
LOCAL: Auditório D - CCHLA
TÍTULO:

All that is liquid melts into pixels: creative processes of EDUFRN editorial design

PALAVRAS-CHAVES:

Creativity; Editorial design; University press; Flow theory.

PÁGINAS: 160
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
RESUMO:

The study aims to reflect on the creative processes of the editorial design sector at the university press of UFRN. In this research, we discuss the static and solid scenario of the emergence of university presses in Brazil, in contrast to the fluid and complex scenario in which university presses find themselves today. In this context, we analyze creativity in the design processes according to a systemic view of the phenomenon and use the flow theory to understand the organizational behavior of the people involved in the design process in a creative ecosystem. In methodological terms, we work with a qualitative research, with the purpose of analyzing the subjective experiences of the professionals involved with creative processes in the university press, aiming at the reflection on the necessary conditions for a work environment to be conducive to creativity. Among the instruments applied in this research we have a semi-structured interview and the participant observation of the author.

MEMBROS DA BANCA:
Presidente - 4579763 - SEBASTIAO FAUSTINO PEREIRA FILHO
Externa ao Programa - 2330676 - ELIZABETH ROMANI
Externa ao Programa - 347048 - MARIA DA CONCEICAO XAVIER DE ALMEIDA
Externo à Instituição - ANTÔNIO ROBERTO FAUSTINO DA COSTA - UEPB