Banca de QUALIFICAÇÃO: MARCELO DANTAS CAVALCANTI

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : MARCELO DANTAS CAVALCANTI
DATA : 20/12/2018
HORA: 09:00
LOCAL: Sala 1 - Instituto Ágora
TÍTULO:

: INFORM TO INTEGRATE: The development of an application model for the integration of students in a higher education institution

PALAVRAS-CHAVES:

Public administration; Administration of services; Design Thinking; Organizational communication; Customer service.

PÁGINAS: 62
GRANDE ÁREA: Outra
ÁREA: Divulgação Científica
RESUMO:

The present study aims to propose an application model of institutional integration for undergraduate students of UFRN. In this sense, the Design Thinking approach was used to achieve the project stages. The first stage of the research consists of the immersion of the author in the research problem, resulting in the collection of data through documentary research, participant observation and application of questionnaires with a sample of the University students. The questionnaires aims to identify extreme profiles of students, questioning their difficulties and needs in the university environment, as well as habits of media consumption and access to communication and information platforms. The second stage occurs with the creation of people who synthesize the profiles of strategically identified students, helping to achieve the later stages. The third stage, the ideation, uses techniques of brainstorming, construction of a menu of ideas and validation of them through a matrix of positioning, providing notes of solutions to the problems identified previously. The fourth and final step presents an application prototype developed in Adobe XD software, through the use of benchmarking.

MEMBROS DA BANCA:
Externo ao Programa - 1804830 - JOSE GUILHERME DA SILVA SANTA ROSA
Presidente - 1164542 - MARCELO RIQUE CARICIO
Interno - 1753603 - PATRICIA BORBA VILAR GUIMARAES