Banca de QUALIFICAÇÃO: ISABELLE FERRET BADIALI

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : ISABELLE FERRET BADIALI
DATA : 30/05/2018
HORA: 09:30
LOCAL: Auditorio 3 _ Instituto Ágora
TÍTULO:

A UNIVERSITY TV IN THE ERA OF CULTURE OF CONVERGENCE: A CASE STUDY OF TVU RN BROADCASTING STATION AND ITS RELATION WITH THE SECOND SCREEN 

PALAVRAS-CHAVES:

Convergence. Second screen. Television. TV Universitária. UFRN

PÁGINAS: 94
GRANDE ÁREA: Outra
ÁREA: Divulgação Científica
RESUMO:

This case study has as its general objective investigate how the TVU RN, while a public and local television station, uses media and technological resources Available by the convergency with the cyberspace ( multi-screen).For this, in the first moment of this dissertation are considered the following aspects: the history and context of this television station,its management model and the digital presence from the website and digital platforms where TVU is presented. In the second moment of this case study two units of analysis from the programming grid were chosen: Grandes Temas and TVU Notícias, both     transmitted live. Will be analyzed three episodes of each program comprising since the broadcasting transmission until the use of digital tools, by an open analysis script, the use of interview with the heads of the sectors and direct observation. Lastly, the work presents a frame in depth of the case and possible referrals, having potential to help managers and servers of the TVU RN Besides public station institutions, specially, the universities and the public institutions of superior teaching (IFES) from the country , because convergency is athematic  still rising in the scientific environment , demanding more study. The proposal is to think about which sollutions can be done in the institutional process in order to the telespectators recognize  the TVU RN  as a television channel of information, education, entertainment and innovation. it's needed reinforce the institutional process of public services by the innovation in order to the public university televisions don´t stop in the time and resist by digital convergency , which is  necessary and presents more and more as a non-return path.

MEMBROS DA BANCA:
Presidente - 4579763 - SEBASTIAO FAUSTINO PEREIRA FILHO
Interno - 1784950 - SERGIO LUIS RIZZO DELA SAVIA
Externo ao Programa - 349796 - MIRIAN MOEMA FILGUEIRA PINHEIRO