Banca de QUALIFICAÇÃO: CAMILA PETROCHELY BORGES MENDONÇA

Cognitive-discursive strategies of subjects in the management of government institutions: 

Metaphors and Narratives as instruments in the construction of meaning about the economy.

Frames. Metaphors. Economy. Narratives.

This thesis aims to analyze the interactive-discursive strategies used by specialized professionals within government institutions for the construction and communication of knowledge, based on this assertion, it intends to investigate whether the degree of involvement of the subjects who manage these institutions influences the choice of these strategies for the construction and communication of diverse knowledge, in this work specifically the theme of economics. To do this, it is based on two main analytical categories: frames, as discussed by Duque (2015, 2017), and situated metaphors, as proposed by Vereza (2013, 2016).

Concerning theoretical aspects, this work is based on the contributions of Fillmore (1980), Lakoff (1980, 1987, 2004) and Duque (2002, 2015, 2017, 2019, 2022) exploring the semantics of frames. Furthermore, it addresses the concepts of metaphors, situated metaphors, and metaphorical niches discussed by Lakoff (1980) and Vereza (2007,2010, 2013, 2016,2020). In methodological terms, it proposes a qualitative analysis because, according to Flick (2009), it operates with the understanding of the social construction of reality, is interested in the participant's point of view, daily habits, and their knowledge regarding the phenomena under study; uses as corpus two interviews from the Roda Viva program in 1999 and 2020 with economist Armínio Fraga. The results suggest that the degree of involvement of subjects who manage government institutions influences the construction of narratives and encompasses varied metaphors on a given central subject.