MORAL E POLÍTICA EM DISCURSO: A construção do sentido nos presidentes do Brasil dos últimos 20 anos
Moral frames. Inaugural address. Meaning construction.
This doctoral thesis focuses on the question of how influential can be speech of an authority such as a president of the Republic, and argues that, through language, agents can orientate collective thinking, activate and reconfigure frames, emerge tendentious metaphors or guide specific concept of the world. Under this conception, it analyzes the inaugural address of the last 20 years Brazilian presidents, between the first inaugural address of the Presidential term of Fernando Henrique Cardoso, passing through Lula and Dilma Rousseff inaugural addresses, and the pronouncement of Michel Temer when assumed definitively the position was holding as interim. Therefore, it covers four presidents of three political parties. It has observed that each one has a particular characteristic of how conduct the discourse while externalizing his/hers concept of well-being and using conservative and progressive moral frames. In order to identify these construction of meaning within these political discourses, we have the theoretical contribution of Cognitive Linguistics in its Ecological approach, according to Duque (2015b, 2016, 2017). Methodologically, the discourses were divided into thematic blocks that activate complex frames, which are analyzed: a) as imaging schemes, b) as basic conceptual frames, c) as event descriptors, and d) in their cultural dimension, through the metaphor of moral accounting, as described by Lakoff (1995, 1996 [2002]).Thus, we intend to contribute to the studies that consider cognition and language in discursive practices, especially in relation to the concept of well-being and the construction of its meaning in political discourses.