Proposed service letter for the UFRN Bookstore
University publishing market; University bookstore; Distribution and sale of books.
The work consists of a service letter for the UFRN Bookstore. Part of a reflection on the management model of a university publishing house in an editorial market for university books. It reports on the events related to a conceptual and operational change of UFRN's bookstore and proposes solutions for distribution and sale of books that aim to generate synergy between institutional interests, the expectations of the academic community and society.