Banca de QUALIFICAÇÃO: JOCYKLEBER MEIRELES DE SOUZA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : JOCYKLEBER MEIRELES DE SOUZA
DATA : 14/09/2018
HORA: 14:00
LOCAL: Auditório 01 do NEPSA II do CCSA/UFRN
TÍTULO:

BEHAVIORAL FINANCE: A STUDY ON THE INFLUENCE OF THE AREA OF KNOWLEDGE IN LOSS AVERSION

PALAVRAS-CHAVES:

Behavioral Finance; Loss Aversion; Area of Knowledge.

PÁGINAS: 43
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
SUBÁREA: Ciências Contábeis
RESUMO:

Loss aversion refers to the tendency of the drawing to prefer not to risk in relation to Gains, opting for a smaller, but certain, gain rather than a larger but uncertain gain. On the other hand, in relation to losses, such as the more prominent bets that focus on the debt, and to uncertain, in the future at one time or another, instead avoiding the loss of debt. (KAHNEMAN; TVERSKY, 1979). However, researches such as de Marinho (2011); Andrade (2012); Dias, Alberton and Porto (2013); and Melo (2014) demonstrate that loss aversion can be influenced by the individual's area of formation. Thus, this research aims to investigate whether the behavior of loss aversion is influenced by the knowledge area of individuals. The exact and Earth proofs are: Biological Sciences; Engineering; Health Sciences; Agrarian Sciences; Applied Social Sciences; Human Sciences; Linguistics, Literature and Arts and Multidisciplinary. In that, the data collection is carried out by means of a questionnaire, sent to the students by means of the UFRN undergraduate pro-rector. Thus, based on the collected data, it pretends to return Logit, as a way of answering the proposed objective.

MEMBROS DA BANCA:
Presidente - 1673813 - CLAYTON LEVY LIMA DE MELO
Interno - 2550145 - EDZANA ROBERTA FERREIRA DA CUNHA VIEIRA LUCENA
Externo à Instituição - THAISEANY DE FREITAS RÊGO - UFERSA