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Keywords: History. Space. Gender. Women. Newspapers. Public and Private.
ABSTRACT: The central purpose of this work is to reflect, through the analyses of Teresina newspapers, the construction of supposed roles, moral orders and distinction of women in the interior of the city of Teresina/PI in the 1970s, an urban space that sought to modernize itself. Therefore, we intend to discuss how the modernity of this capital affected the female figure in the public sphere and how, at the same time, this context of modernization led to a redefinition of the moral based on civilizing foundations that conditioned the female practices in the city. The emphasis on the female gender incorporated in public and private spaces and represented in local newspapers, present in Teresina in the decade approached, aims to collaborate for a more integral understanding of this society and the social and political changes experienced by women. Thus, our argument is that women have been subjected to an onslaught of restriction and demarcation of their living space, through bourgeois moral arguments and medical-sanitarian discourses, this dynamic of moralization has resulted in stereotyping of feminine behaviour and enclaussions in certain public and outdated attributions. But, at the same time, we seek to demonstrate how women have broadened their action in public space, even if the rigorous and hierarchical patriarchal model has not been entirely extinguished and reveals itself in a hidden way in every social order, because we should no longer cogitate on the idea of fixed markings to represent male and female roles.