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Keywords: Rousseau, Property, Language, Persuasion, Government.
This paper seeks to investigate the condition of language as an element of persuasion, highlighting aspects of its transformations and its role in the Rousseauian context regarding languages. In its intrinsic potential, persuasion is found in the linguistic capacity to evoke feelings and direct the attention of individuals, starting from primordial elements present in the first languages. When reflecting on the expression “this is mine”, one questions how the assertion of possession is not only restricted to a material claim, but ends up becoming a
rhetorical imposition that establishes conditions and determines ideas of belonging. In view of this, a dual nature of language is observed: on the one hand, it emerges as an original spontaneity that allows modifications to discourse; on the other, it acquires a social reference that, when institutionalized, can be used both to strengthen collective bonds and to sustain exclusion and domination. Thus, this paper proposes to reveal how rhetorical elements operate to persuade and influence social and political practices. The dissertation aims to highlight that the progress and transformation of language accompanies historical and cultural changes, pointing to a permanent interrelation between the evolution of discourse and the dynamics of governments. By highlighting this intersection, we intend to contribute to a more critical understanding of the role of language in structuring power relations and in issues of both freedom and oppression in diverse social contexts.