An study on the technological support for audio edition in audiovisual production for digital media by non-specialists
Audiovisual production. Digital media. Non-specialized producers
Digital media can carry audiovisual content produced by a large number and diversity of people. Although content and professional performance of YouTube producers have been previously investigated, the audiovisual production process for digital media has been little studied. Digital media are part of the daily lives of many people today. Due to their technological characteristics and because they do not undergo as strict control as the more traditional mass media, digital media allow the publication and consumption of more diverse content by a significantly larger group of producers, from those without training and experience even the very experienced professionals. Research on communication mediated by digital technologies has addressed a variety of topics, where it is possible to highlight the analysis of content and the professional performance of producers. In this context, this work is characterized by two stages of studies, the first investigating the production of audiovisual content for YouTube and Instagram by non-specialists. Five producers were interviewed between April and May 2021. The training and experience of the participants were characterized. His audiovisual production was the result of collaborative work. Its pre-production, production and post-production activities are complex, even though the participants are not specialists and have hardly any training in audiovisual production. The second investigated demands from audiovisual content producers for digital media. Data were collected through an online questionnaire between May and August 2021. The 43 participants reported a variety of demands, among which it is possible to highlight: specific courses related to audiovisual production, more time to produce content, more and better equipment, larger and better trained teams. Finally, a study will also be carried out on the technological support for audio editing in audiovisual production for digital media by non-specialists.