PECHAKUCHA: multisemiotic discursive genre
Pechakucha. Discursive genre. Literacies. Multisemiosis.
The expansion of access to digital technologies favors the development of increasingly rapid and global communication in the different spheres of human activity. In this context, new discursive genres appear to meet the current demands for social interaction: among them, Pechakucha (PK). To contribute to this reflection, this documentary research, of a qualitative and interpretative nature, takes PK as its object of study. Our general objective is to define PK as a multisemiotic discursive genre and, to achieve it, we have established two specific objectives: a) to identify the multisemiotic aspects of PK and b) to map the rhetorical movements of PK. To accomplish our goals, we base ourselves on the dialogical conception of language and on the discursive genre (BAKHTIN [1929] 2016), as well as on the understanding that the discursive genre is always allied to social action (BAZERMAN, 2011), in literacy studies of a sociocultural nature (KLEIMAN [1995] 2008; TINOCO, 2008; ROJO, 2015) and aspects of multisemiosis (ROJO; BARBOSA, 2015). The data analysis indicates some singularities of the PK regarding the textual, cognitive and social dimensions of this genre, which is by nature multisemiotic. In this analysis, PK's recurrences regarding its rhetorical movements are also evidenced to confirm the Bakhtinian conception of relative dogmatic stability, even though it is such a recent discursive genre.