THE PLATFORMIZATION OF LODGING AND HOUSING INSTABILITY: A DEMOGRAPHIC ANALYSIS OF THE HOUSING MARKET CONVERSION IN TIBAU DO SUL/RN
Plarformization; Airbnb; Rent gap; Socio-spatial Segregation; Housing Instability
This work investigates the phenomenon of lodging platformization in the municipality of Tibau do Sul (RN, Brazil), analyzing how the expansion of the Airbnb platform has driven the conversion of residential households into short-term rental assets and its reflections on local housing and demographic dynamics. Grounded in spatial demography, the research articulates census data from the IBGE (2010 and 2022) with the mapping of property supply on the Airbnb platform, carried out via web scraping in 2025. The results reveal an intense process of urban space restructuring, where recent real estate production decouples from the housing needs of the resident population. It was found that, between 2010 and 2022, approximately 25% of the total new households in the municipality were classified ubder the occasional use category. The spatial analysis evidences a clear retraction in the proportions of permanent housing in the most valued areas of the Pipa district, especially along the coastline, and on the southern coast, in Sibaúma. In these regions, the proportions of occupied households, which ranged between 50% and 65% in 2010, fell to levels below 50% in 2022. This scenario suggests a dual path of housing exclusion: on one hand, new developments are produced targeting the investment market; on the other, units that served as habitual residences are progressively converted for tourism profitability, in a dynamic of capturing the platform rent gap. It is concluded that platformization in Tibau do Sul acts as a vector of socio-spatial segregation and residential instability, displacing permanent housing from central areas and consolidating the use of housing primarily as a financial asset.