Banca de DEFESA: ALUSK MACIEL SANTOS

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : ALUSK MACIEL SANTOS
DATE: 25/03/2026
TIME: 09:00
LOCAL: Remoto
TITLE:

THE STREAMING ERA:
Consumer demands, aesthetics, and narrative in the series Euphoria

KEY WORDS:

Keywords: Television; Televisualities; TV Series; Streaming; Consumption.

PAGES: 263
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

ABSTRACT

This research analyzes the series Euphoria as a paradigmatic object of contemporary audiovisual production within the so-called “streaming era,” considering its articulations with transformations in consumption modes, narrative strategies, and television aesthetics. The study is grounded in a historical contextualization of audiovisual media, ranging from classical cinema to the consolidation of on-demand platforms (SVoD), highlighting the reconfiguration of television ecology and the central role of series within convergence culture. Based on this framework, the research aims to analyze how the series’ diegetic and aesthetic elements impact audience consumption and engagement, particularly in the Brazilian context, in light of phenomena such as media convergence (Jenkins, 2008) and seriefilia (Jost, 2012). The central hypothesis posits that the combined action of these phenomena promotes new dynamics of consumption and meaning production. Therefore, the thesis lies in the consolidation of Euphoria as a paradigmatic audiovisual product of the streaming era by articulating high aesthetic and narrative complexity with dynamics of media convergence and seriefilia, reconfiguring modes of television consumption, intensifying viewers’ emotional engagement, and producing new forms of sociability and meaning-making within contemporary digital culture. The theoretical framework draws on Cultural and Communication Studies, mobilizing authors such as Williams (1979; 1992), Morin (1980; 2002), Canclini (2005), and Hjarvard (2013), alongside specific contributions on serialized narratives, audiovisual aesthetics, and cultural industry. Methodologically, the study adopts a qualitative and quantitative approach, combining netnography (Hine, 2004; Kozinets, 2014), film analysis of selected episodes (Rose, 2008; Vanoye & Goliot-Lété, 2002), and the application of an online questionnaire to Brazilian viewers of the series (Gaskell, 2008; Gil, 2009). Under these perspectives, the findings indicate that Euphoria is consolidated as an audiovisual product of high narrative and aesthetic complexity, capable of articulating themes such as identity, belonging, gender, sexuality, and politics, fostering strong emotional engagement and digital sociabilities. Thus, the series operates as a cultural symptom of contemporaneity, highlighting the role of streaming platforms in redefining consumption practices, television experiences, and symbolic production within current media culture.

COMMITTEE MEMBERS:
Presidente - 3490575 - ADRIANO CHARLES DA SILVA CRUZ
Interna - 2887423 - THERESA CHRISTINA BARBOSA DE MEDEIROS
Externo ao Programa - 3469659 - MARCELO PEDROSO HOLANDA DE JESUS - UFRNExterna à Instituição - MARIA ERICA DE OLIVEIRA LIMA - UFC
Externo à Instituição - WAGNER SOUZA E SILVA - USP