THE IMAGE OF POPE FRANCIS IN WEEKLY MAGAZINES: ANALYSIS OF THE COVERAGE OF WORLD YOUTH DAY
Pope Francis. Discourse Analysis. Mediatization. Media Discourse. Institutional Image.
This work analyzes the image of Pope Francis constructed by the weekly magazines Carta Capital, Veja, and Época during the World Youth Day held in Rio de Janeiro in 2013. This was also the year of the resignation of his predecessor, Benedict XVI, and the election of Francis. Consequently, the Brazilian edition of the event was led by the new ecclesial management and received intense media coverage. In this context, we examine how the magazines constructed the ethos of Pope Francis. Thus, a discursive analysis is conducted based on the studies of the Franco-Brazilian line from Pêcheux (1997), Orlandi (2007), Courtine (2008, 2011, 2013), and Maingueneau (2004, 2015). We identified that the media discourse built a narrative of the renewal of the Church, and the religious leader was discursively portrayed as a charismatic, humble, and renewing figure who fights for the less privileged.