COMMUNICATION PROCESSES MEDIATED BY GOVERNMENT COMMUNICATION ADVISORY: A STUDY AT THE ASSECOM OF THE GOVERNMENT OF RIO GRANDE DO NORTE
discourse analysis, organizational communication, political communication
n the context of media communication, this thesis research develops multidisciplinary approaches, both through the prism of the field of media studies and production of meanings, as well as sociology and public management, approaching concepts of authors who contribute to the theme. It highlights some of the main theorists of the social sciences, which underlie the development of the dissertation in Media Studies, in the search to understand the power of influence of governmental communicative processes, which produce senses and meanings in media and sociocultural practices. The approach emphasizes the importance and role of government agencies' communication advisors, in the practice of “public communication” and the full exercise of social responsibility for the promotion of democracy, based on institutional media information. This thesis proposal “Communicative Processes Mediated by Governmental Communications Advisory: A Study in Assecom of the Government of Rio Grande do Norte” aims to emphasize public communication as a practice of a mediating communication advisory between government and society, guided by democratic principles, committed not only to institutional communication, but also to issues of public interest, aiming at the good of the community, regardless of partisan politics.