ANCHORAGE LINKS AND THEME FRAMEWORKS: Itinerant Looks at Group Mediated Interactions
Group interaction. Face to face communication. Mediatization. Search on WhatsApp.
Interdependence between members of a group is fruitful in the interactive experience of language.
In a hypermediaized group, which the exchange of ideas can take place through thematic frameworks,
the form remained, the empirical aspect of understanding it beyond content. The thesis investigates the interactions
of the actors of a WhatsApp group that, linked to an American diplomatic policy, propagate notions of startup
entrepreneurship in Brazil. The triangulation method of the media research was instrumentalized, with qualitative
and quantitative studies based on participant observation hidden through a diary open to the group members.
The thesis considers that technical functionalities of representation of writing, speech and gestures, through
mediatized interaction, symbolize intentions and emotions, forge actors' representations and script the narratives of
a group in an informal network - which was considered as a link. to a political media. Empirically comparable
with the language medium in face-to-face communication, the technical features of the utterance device
metaphorically figured the assumption of measuring face-to-face mediatized communication. By applying
the studies of Erving Goffman's interaction frames, the human and the nonhuman embrace the complexity
of hypermediaized and datified interactions, as the thesis explores theoretically by merging into the German
research network entitled Communicative Figurations. By interaction anchors, it was categorized that the
following technical functionalities are open and close markers, internal parentheses of a conversational theme:
notifications; writing characters; technical images, audios and symbols; as well as the different temporalities
of the sequential order of interaction. The mapping of effervescence, modeling, recognition and temporality
bonds of an interaction opposes that thematic frameworks may propose categories of adhesion and group
entanglement about a supposed public opinion, urgent to new empirical mechanisms.