STREET THEATER, MEDIA AND FOLKCOMMUNICATION: A STUDY OF THE
COMPANHIA TEATRAL ARTE VIVA FROM SANTA CRUZ (RN)
Media Studies. Street Theater. Companhia Teatral Arte Viva. Folkcommunication. Southern Epistemologies.
It investigates the occurrences of the communicational and mediatic processes of the street theater of Companhia Teatral Arte Viva (Santa Cruz, Rio Grande do Norte, Brazil), its representative characteristics and the social interaction between the Company and the public. The contextualizations related to the folk-communication theory are analyzed (BELTRÃO, 1980, 2001, 2004, 2013), (MARQUES DE MELO, 2006, 2007, 2008), the Media Activism (TRIGUEIRO, 2007, 2008) and to the studies focused on Southern Epistemologies (SANTOS, 2006, 2007, SANTOS and MENEZES, 2010). The proposal of a methodological strategy used to construct the text is based on interviews with its representatives, the public, the company's presentations, photographic and video records, bibliographic research and consultation of its collections in the from September 2016 to August 2018.