COMMUNICATIVE FIGURATION OF BIG DATA DIPLOMACY:
The mediatization of US pro-startup foreign policy in Latin America and the Caribbean
Communicative figuration. Foreign cultural policy. Bigdata research. Startups. Media logic.
This thesis analyzes a North American cultural foreign policy as a media device, materializing the argument of metaprocessuality undertaken by contemporary studies on political mediatization. The premise of the media body of the YLAI Network puts at the center of this study peculiarities about its language and the spatio-temporal configuration between human and nonhuman agents. Using the Data Mining method and software as search tools, it was measured the application of artificial intelligence algorithms on big data practiced by the investigated object. The use of the arguments and visual rhetoric promulgated in virtual environments that mobilize a developmental public opinion, justifies the qualitative choice through Analysis of Arguments and Political Discourses. It rescues the first use of the term mediatization in the work of Ernest Manheim (1933), spreading the contributions of Andreas Hepp on the theory of Communicative Figuration to the studies about interdependence by Norbert Elias. The figurative and floating logic of the YLAI Network media evidences traces of an automated and self-produced metaprocess of senses, mediatizing discourses and practices of startup entrepreneurship.