THE LANGUAGE OF LIKES: A SYNTHESIS OF THE SENSES PRODUCED BY USERS THROUGH THE EXCHANGE OF LIKES ON INSTAGRAM
Keywords: Likes; Online Social Networks; Instagram; Non-verbal language; Interactivity.
The exponential growth of online social networks and the internet access is something revolutionary for many scholars. Cyberculture creates and reaffirms, in a continuous way, social practices and the way to consume information and communicate. The computer-mediated communication is a producer of new languages and influenced social relations. This study seeks to synthesize how users of online social networks use the interaction tool known as "like" as a non-verbal language used to communicate with other network users. For this, we use the Instagram as main object of research and virtual ethnography as a method of basis analysis.