Banca de DEFESA: ALTAMIR SOUTO DIAS

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : ALTAMIR SOUTO DIAS
DATE: 30/10/2020
TIME: 14:00
LOCAL: https://zoom.us/j/96826357477 ID da reunião: 968 2635 7477
TITLE:

HANDLING IN ADVERTISING CAMPAIGNS IN EDUCATION? A SEMIOLINGUISTIC ANALYSIS OF THE SPEECH FOR THE BNCC CASE AND REFORM OF HIGH SCHOOL

KEY WORDS:

Common National Curricular Base; High School Reform; Policy Cycle; Semiolinguistic Discourse Analysis; Manipulation

PAGES: 130
BIG AREA: Ciências Humanas
AREA: Educação
SUBÁREA: Currículo
SUMMARY:

The proposal of a common national basis for the curriculum is not recent and is claimed in ANPEd Bulletin of 1988 and, with some effort of analogy, referring to the establishment of a national curriculum through Decree 2.857 of 1898. The establishment of " minimum content "appears in the Federal Constitution of 1988 and the Law on Guidelines and Bases of Education (Law No. 9,394 / 1996) expressly states that" primary and secondary education curricula must have a common national basis. " Since then, however, only documents of curricular orientation have been published in the form of National Curricular Parameters and the different guidelines published between 1998 and 2013. As of 2007, however, the discussion on curricular issues was revived and the National Education Plan PNE) predicted the adoption of a National Curricular Common Base (BNCC) as a strategy to achieve its goals. BNCC's drafting work has since involved various segments of society and has developed in conflicting circumstances at the national level which it has not followed unscathed. As a result of this, BNCC submitted to the term gathered criticism from specialists many of whom were initially engaged in its discussion and elaboration. Nevertheless, the government continued to promote the BNCC and the High School Reform (REM), which was enacted while the BNCC was being developed. Articulated, BNCC and REM promote profound changes in education, especially in curricula. What we observe is that the actions of political networks constituted around the educational reform under way have greatly influenced this process, configuring a heterarchical political context in which the State has diminished its decision-making capacity, since it is in a mode of governance in that the political networks impact their performance. In this work, we seek to investigate how the Ministry of Education (MEC), giving vent to the speeches of these networks, influenced public opinion in its defense of BNCC and REM from its communication campaigns for a wide audience. To this end, we begin by considering Stephen Ball's policy cycle approach for a characterization of the context of influence in which networks operate, in order to build a narrative of the present political strategies and, secondly, we use the Semiolinguistic Analysis Patrick Charaudeau's Discourse and Concepts of Public Opinion, Propaganda and Manipulation in order to question to what extent the promotion of BNCC by MEC operates only in the area of influence or approaches manipulation. The analyzes carried out show elements that, according to Charaudeau, characterize the manipulation discourse, indicating to us the intention to manipulate public opinion through advertisements in favor of BNCC and REM

BANKING MEMBERS:
Presidente - 3321606 - MARCIA GORETTE LIMA DA SILVA
Interna - 095.667.318-09 - ANA PAULA BISPO DA SILVA - UEPB
Interno - 1359083 - IRAN ABREU MENDES
Externo à Instituição - CARMEN ROSELAINE DE OLIVEIRA FARIAS - UFRPE
Externo à Instituição - MARCELO GOMES GERMANO - UEPB