Banca de QUALIFICAÇÃO: MARCELA MARTINS SILVA

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
DISCENTE : MARCELA MARTINS SILVA
DATA : 21/10/2019
HORA: 15:00
LOCAL: NEPSA II
TÍTULO:

FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF TOURISM PRODUCTS AND SERVICES 


PALAVRAS-CHAVES:

Co-creation; UTUAT 2; Purchase Intention On-line; Brand Equity; tourism products and services


PÁGINAS: 136
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Turismo
RESUMO:

The constant disruptive changes have impacted the tourism market. The behavior of the entire trade is constantly reshaped, transformed, requiring frequent and updated research. To understand how technology affects tourism, this paper proposes to integrate distinct theories (Unified Theory of Acceptance and Use of Technology 2- UTAUT 2, Service Logic Dominant - Co-creation, Brand Equity, Perceived Quality, Image and Brand Awareness, but with substantive foundations to form a theoretical model that explains the antecedents of the intention to purchase tourism products and services online through the Online Travel Agency - OTAs. Therefore, the objective is to analyze the antecedents that influence the intention to purchase travel packages online, by investigating the factors that influence the intention to purchase travel packages online for the elaboration and validation of a model. Therefore, the research is exploratory, descriptive, bibliographic and analytical with a quantitative approach. It is a cross-sectional study as there will be a timeframe. The target audience of the study are individuals who use the internet to plan jar and buy travel products and services online. The study will use the structural equation modeling technique by SPSS 22 for Windows system, to test and validate the model to be elaborated. Data collection will be by structured questionnaire. As a consequence, it is expected to prove which factors influence the intention to buy online, and contribute to the literature on the theme of new technologies used in tourism.


MEMBROS DA BANCA:
Presidente - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Externo à Instituição - MARCIO MARREIRO DAS CHAGAS - IFRN
Externa à Instituição - MARLI DE FATIMA FERRAZ DA SILVA TACCONI - IFRN
Interno - 1160199 - SERGIO MARQUES JUNIOR
Notícia cadastrada em: 04/10/2019 10:50
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