Banca de DEFESA: MARCELINO GOMES DOS SANTOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : MARCELINO GOMES DOS SANTOS
DATE: 01/04/2021
TIME: 14:30
LOCAL: Canal do MHIST no Youtube
TITLE:

From the "confines of Brazil" to the catwalks: sertões in fashion

KEY WORDS:

History of the Sertões. Fashion. Sertão. Ronaldo Fraga. Akihito Hira.

PAGES: 262
BIG AREA: Ciências Humanas
AREA: História
SUBÁREA: História do Brasil
SUMMARY:

This dissertation deals with the sewing of meanings on the sertões in the discursive space of Brazilian fashion, from the launch of two clothing collections signed by Brazilian designers and paraded in national fashion events. In this direction, we have chosen as objects of study the fashion collections “Carne Seca ou Um Turista Aprendiz em Terra Áspera”, by stylist from Minas Gerais, Ronaldo Fraga, launched at São Paulo Fashion Week, in 2013; and “Vaqueiro Desconstruído pela Alfaiataria”, by São Paulo stylist Akihito Hira, winning collection of the Ceará Moda Contemporânea contest, in 2017. In the course of this investigation, we seek to analyze the dialogue of Brazilian designers with the concept of sertão, their inscription in the discursive space of fashion, its association with the language of the clothes, observing the signs that were arranged by the stylists to take the sertões to the catwalks and discuss the imagery and discursive (re)constructions operated from those events, with attention to the continuities and ruptures of meaning about the idea of sertão. We conceive, in this way, that the presence of the concept of sertão in the discursive space of Brazilian fashion implies its (re)creation, that is, the darning of new statements, new ways of seeing and saying them, since fashion, first of all, it is linked to what is contemporary.

BANKING MEMBERS:
Externo à Instituição - CANDICE VIDAL E SOUZA
Presidente - 336185 - DURVAL MUNIZ DE ALBUQUERQUE JUNIOR
Interno - 1244548 - EVANDRO DOS SANTOS
Interno - 1414328 - JOEL CARLOS DE SOUZA ANDRADE