TT PASSENGERS: A PERSPECTIVE OF FULL AUTONOMY OF DRIVERS FOR PAID PRIVATE INDIVIDUAL PASSENGER TRANSPORTATION
Individual Paid Transport; Shared economy; Driver Autonomy; Innovation in Mobility; Corporate Crowdfunding
From the perspective of optimizing the reduction of consumption of scarce resources, promoting sustainability, as well as improving efficiency and creating new income opportunities, the shared economy, also known as collaborative economy, is an economic model in which goods and services are shared between private individuals. The model, based on the principles of collaboration, exchange and access rather than ownership, has gained strength with the enabling technologies of the Digital Transformation era. However, its business model is far from consensual. Among them, the model that explores shared transport services faces challenges in balancing rights. Considering such challenges, is it possible to develop a business model whose value proposition delivers autonomy to shared transport drivers? To answer this question, this scientific-entrepreneurial research aims to develop a business model, centered on drivers' autonomy, that can contribute to a more sustainable, efficient and fair economy. To deliver this value proposition, the technological development of an information system for service management is envisaged. The research is still characterized as exploratory in the field of law and crowdfunding - collective financing, with experimental procedures for the development of the tool called TT passengers. To this end, open source technologies HTML5, CSS, Javascript, PHP, MySQL and the ERP Odoo Community were used. Additionally, research instruments for market and user validation will be developed and applied. In this qualification project, the functionalities of two applications are presented: one for drivers and another for passengers, as well as the administrative peripheral system and customer support websites. The business model aims to capture value by selling lots of trips at fixed prices to drivers, promoting the active participation and belonging of everyone involved in the generated ecosystem.