STIMULATING CONNECTIONS BETWEEN STUDENTS, UNIVERSITIES AND COMPANIES
academic innovation; business design, innovative methodology; triple helix.
Brazilian universities have the purpose, in addition to teaching, to generate knowledge and disseminate knowledge. For this reason, public universities are responsible for conducting research, disseminating knowledge, as well as, due to extension actions, acting beyond physical boundaries. The Triple Helix, proposes and regulates the operation for economic and financial resources contributing to a productive structure between universities, government and companies. Despite this, in general, there is no internal organizational environment prepared or that encourages interaction between the academic ecosystem and companies. As a result, there are low rates of innovation and little experience of students in activities in companies, high cost for production and experiments in products and services. Prospect is a 10-step methodology that proposes to structure the communication of universities and companies through a framework that systematically uses challenges to develop the creative potential of students, generating greater opportunities for market applications and business solutions in a practical way , through a digital and physical platform. As a consequence, the student and the company can have a functional and innovative product that solves a real problem, be it a product or service.