Banca de QUALIFICAÇÃO: GUSTAVO LIRA ROTTA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : GUSTAVO LIRA ROTTA
DATE: 27/03/2026
TIME: 10:40
LOCAL: GOOGLE MEET
TITLE:

Digital Inclusion in Online Stores: A Comparative Analysis of Accessibility on E-commerce Websites in Brazil and the USA.

KEY WORDS:

Accessibility, digital inclusion, e-commerce, WCAG, ADA

PAGES: 50
BIG AREA: Ciências Exatas e da Terra
AREA: Ciência da Computação
SUMMARY:

This study aims to analyze digital accessibility in Brazilian e-commerce websites in comparison with those from the United States, where accessibility-related regulations are more stringent, by assessing their compliance with the international Web Content Accessibility Guidelines (WCAG). To this end, the research adopts an exploratory and qualitative approach, focusing on three main dimensions: keyboard navigability, color contrast, and the semantic labeling of interface elements. The methodology combines manual inspection, simulations using screen readers, automated diagnostic tools, and complementary analysis based on PageSpeed Insights metrics. The study discusses the historical evolution of digital accessibility, national and international regulatory frameworks—highlighting Brazilian legislation and the Americans with Disabilities Act (ADA)—as well as the social and economic impacts of digital exclusion. The results include the identification of recurrent accessibility barriers, a comparative analysis between practices adopted by major Brazilian e-commerce platforms and internationally established standards, and the proposition of strategies aimed at promoting digital inclusion. The findings are expected to provide technical support for software developers, policymakers, and digital platform managers.

COMMITTEE MEMBERS:
Presidente - 3374361 - JEAN MARIO MOREIRA DE LIMA
Interno - 2668551 - ANDRE MORAIS GURGEL
Externa à Instituição - ANDRÉ GUSTAVO DUARTE DE ALMEIDA - IFRN