LOGISTICAL BARRIERS TO EXPANDING THE CUSTOMER BASE IN THE COCOA MARKET IN ALTAMIRA/PA: PROPOSING A SOLUTION FOR TWO COMPANIES THROUGH SIMULATION AND OPERATIONAL RESEARCH
Logistics, Supply Chain, Multicriteria Model, Simulation, Customer Chain.
The main objective of this research is to characterize the market dynamics of logistical chains by providing evidence of barriers and solutions within the cocoa sector. To achieve this goal, the use of simulation and operational research is proposed, using data and constraints from two companies operating in the cocoa market in Altamira/PA as the study's foundation. This research also includes the development of a detailed comparison of the companies' scenarios, identifying not only common logistical barriers but also those specific to each of them. Furthermore, it aims to identify the relevance of each criterion used in scenario simulation, enabling a more in-depth understanding of the logistical variables that impact the customer chain in the cocoa market used as an example. In addition, solutions are sought through on-site model application, and equally important, the discussion of potential limitations, providing a comprehensive and realistic view of possible improvements in the cocoa market's customer chain in Altamira/PA. Through this discussion, this thesis contributes to the efficient development of the cocoa market in the region, highlighting the importance of logistics as a key factor for sector growth and competitiveness.