Banca de DEFESA: GUSTAVO BARBOSA DE CARVALHO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : GUSTAVO BARBOSA DE CARVALHO
DATE: 26/04/2023
TIME: 09:00
LOCAL: VIDEOCONFERÊNCIA (Link a ser publicado no Forum do Sigaa)
TITLE:

ELEMENTS INDUCING SUCCESS IN REWARD CROWDFUNDING PROJECT FINANCING CAMPAIGNS

KEY WORDS:

Reward Crowdfunding, Success, Financing, Media and communication elements.

PAGES: 95
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

Based on previous studies on Reward Crowdfunding campaigns, it is still necessary to analyze the contribution of the determinants of success so that it is possible to clarify which are the main factors that are decisive in the success of the campaigns. The main objective of this dissertation is to identify the main success determinants of fundraising campaigns via Reward Crowdfunding. Two tests were carried out to achieve the objective of identifying what are the success determinants of Reward Crowdfunding campaigns and how they impact the success of the campaigns. In the first essay, through a systematic search on the Web of Science and Scopus databases, a systematic review of the literature on Reward Crowdfunding and its determinants of success was carried out. In the second essay: based on the factors that influence the success of the campaigns found in the systematic review, a sample base of 400 campaigns from the North American platform Indiegogo was analyzed, using the PROBIT model. In the first trial, 61 articles were eligible to compose the final sample, after the stages of identification, screening, and eligibility of the studies reached in the databases. According to these studies, the factors: duration, goal, videos, rewards, team composition, number of words and images, updates, category, comments, geolocation, social networks, supporters, average contribution, and launch date are decisive for the success of Reward Crowdfunding campaigns. In trial two, it was evidenced that updates, comments, and composition in the team with people who had previous success and women are factors that increase the probability of success in campaigns, while the duration, the goal, and choosing the flexible campaign mechanism to reduce the probability of success.

COMMITTEE MEMBERS:
Externa à Instituição - EDITINETE ANDRÉ DA ROCHA GARCIA - UFC
Externo à Instituição - EDUARDO DE REZENDE FRANCISCO - FGV
Interno - 1543333 - ANDERSON LUIZ REZENDE MOL
Presidente - 2864355 - ISRAEL JOSÉ DOS SANTOS FELIPE