Banca de DEFESA: ANA CLARA FIRMINO DE OLIVEIRA ROCHA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ANA CLARA FIRMINO DE OLIVEIRA ROCHA
DATE: 22/09/2022
TIME: 15:00
LOCAL: VIDEOCONFERÊNCIA (https://meet.google.com/zjw-izks-iwp)
TITLE:

ORGANIZATIONAL AMBIDEXTERITY IN THE FINTECHS ENVIRONMENT: A FRAMEWORK PROPOSAL


KEY WORDS:

Organizational Ambidexterity. FinTech. Strategic Management.


PAGES: 155
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:
This dissertation permeates a conceptual and empirical study of organizational ambidexterity in fintechs, whose objective is to propose a framework for entrepreneurs to develop exploration and exploitation activities simultaneously, that is, an ambidextrous behavior aiming at greater competitive advantage. In that regard, fintechs, which are technology-based companies of financial services, have grown and gained prominence in the world in the last five years, causing a disruption in the banking and financial system, especially by focusing on the needs of customers, have a business model with less costly and more efficient than traditional companies as they face great competitiveness in the dynamic market. Thus, the research is structured initially with a theoretical foundation built from a literature review on ambidexterity and organizational performance in technology-based companies, documents and researches that explore the characteristics inherent to the Brazilian ecosystem of fintechs. In sequence, the methodological proposal is understood by a qualitative approach, with exploratory and descriptive purposes, and application of the framework in seven case studies located in the Brazilian Northeast region. In relation to data analysis, a categorical content analysis of the interviewees' discourses was made, being aided by the Atlas-TI Software version 22. As a result, it was verified the existence of ambidextrous behavior and some associated strategic elements in the fintechs studied, as well as different levels of exploration and exploitation activities, which are related to the maturity and structure of the business. Finally, a framework adapted for the practical use of fintech entrepreneurs was created.

 

 
 

 


COMMITTEE MEMBERS:
Presidente - 349782 - AFRANIO GALDINO DE ARAUJO
Interna - 1753455 - DINARA LESLYE MACEDO E SILVA CALAZANS
Externo ao Programa - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE - UFRNExterno à Instituição - FELIPE LUIZ NEVES BEZERRA DE MELO
Notícia cadastrada em: 16/09/2022 16:40
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