Banca de DEFESA: WALBER SANTOS BAPTISTA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : WALBER SANTOS BAPTISTA
DATE: 29/04/2022
TIME: 08:30
LOCAL: VIDEOCONFERÊNCIA (meet.google.com/agk-toau-gqh)
TITLE:

CONTRIBUTIONS OF THE ORGANIZATIONAL INNOVATIVENESS SYSTEM, FOR THE GENERATION OF INTRA-ORGANIZATIONAL INNOVATION, CAPABLE OF GENERATING COMPETITIVE ADVANTAGE, IN PUBLIC AND PRIVATE ORGANIZATIONS IN SERRA TALHADA-PE

KEY WORDS:

Organizational Innovativeness Systems. Intra-organizational Innovation. Competitive
Advantage.

PAGES: 406
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

The main objective of this doctoral thesis is to analyze the contributions of the Organizational
Innovativeness System to the generation of Intra-organizational Innovation as a source of
competitive advantage for organizations in Serra Talhada-PE, Northeast Brazil.The structure of the
work is composed of: chapter 1 - introduction; chapter 2 - theoretical framework; chapter 3 -
proposed model for the study design; chapter 4 - methodological procedures; chapter 5 - results and
discussion; and, chapter 6 - conclusion. It was necessary to establish four specific objectives in
order to achieve the General Objective. The theoretical framework, which was applied to support
this objective, included the following key-constructs: i) the Capacity to Innovate; ii) the
Organizational Innovativeness System; iii) Intra-organizational Innovation; iv) the Strategic Stage
to Competitive Advantage; and v) Organizational Change. There is a chapter on the propositional
model for the study design, as well as a chapter on the methodology, which, in this work, is a
quantitative research. It proposes as a requirement the use of descriptive statistics and inferential
statistics, as well as, some methods of multivariate analysis, with exploratory factor analysis (using
the Stata 13 program) and the confirmatory factor analysis, with PLS, with Structural Equation
Modeling, with Partial Least Squares (using the SmartPLS 3 program). A literature review was also
necessary in order to identify the works (articles and books) that could be selected to reinforce the
theoretical basis of this study. The field of study was the city of Serra Talhada-PE, in order to
determine the sample. As it was not possible to survey the entire population, the Closed or
Conventional Structure Sample typology was chosen, with the subtype Sampling by Convenience.
The field research took place from April to September 2020, which was during the COVID-19
Pandemic. Because of this, the survey application strategy changed from face-to-face to virtual,
getting some business owners, managers and other collaborators to answer the survey, resulting in
a sample of 226 respondents, corresponding to 120 businesses (public and private), equivalent to
2.0%, with a margin of error of 8.86% and a 95% significance level, thus being acceptable. The
means of data collection was via technological resources (E-mail, Facebook Business, LinkedIn,
Messenger, and WhatsApp). A literature review was also necessary in order to identify the works
(among articles and books) that could be selected to strengthen the theoretical basis of the study.
From the results obtained, the specific objectives are worth mentioning. The first, 'of the description
of the socio-organizational environment', was carried out as from the Descriptive Statistics Method.
The second, "the multidimensional comprehensiveness of the constructs", was achieved through
the exploratory factor analysis method. The third, 'the type of relationship between the endogenous
and exogenous variables', was achieved by a confirmatory factor analysis, using the SEM/PLS
Method. And the fourth objective was finalized with the presentation of the 'Reflective Structural
Model, from SEM/PLS'. It was concluded that the organizational behavior was atypical because, in
order to return to the competition in the market dynamics, with or without the competitive
transience, the businesses persisted in the risks and uncertainties of that moment, until then,
experienced by the businesses.

BANKING MEMBERS:
Externo à Instituição - FERNANDO PORFIRIO SOARES DE OLIVEIRA - UFERSA
Externa à Instituição - HILKA VIER MACHADOH - UEM
Externa à Instituição - ISABELLA FRANCISCA GOUVEIA DE VASCONCELOS - FGV
Interno - 2864355 - ISRAEL JOSÉ DOS SANTOS FELIPE
Presidente - 369.365.614-20 - MIGUEL EDUARDO MORENO ANEZ - UFRN