Banca de DEFESA: ROMULO ANDRADE DE SOUZA NETO

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : ROMULO ANDRADE DE SOUZA NETO
DATE: 26/02/2021
TIME: 14:30
LOCAL: VIDEOCONFERÊNCIA (https://meet.google.com/ycv-tijd-rvx)
TITLE:

A shield against fake news? The influence of corporate reputation on
intention to share fake news about business on social network sites

KEY WORDS:

Corporate fake news. News sharing. Corporate reputation. Social
network sites. Experimental research.

PAGES: 186
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

This research aims to examine the influence of corporate reputation,

veracity and valence on the intention to share false business news on social

network sites. What motivated this research was the increase in the number of

false business news on social network sites and the lack of empirical research

helping to understand and combat the dissemination of these news on social

networks. The investigation method is an online factorial experiment 2

(corporate reputation: unfavorable vs favorable) x 2 (veracity: false vs true) x 2

(valence: negative vs positive) randomized in complete blocks and the subjects

are 369 social media users with some familiarity with the companies mentioned

on the experimental stimulus. The experimental stimulus are eight business

news extracted from the internet. The data were collected through an online

survey on intention to share news, among other variables, and analyzed using

the three-way analysis of variance technique (ANOVA). The results show that

corporate reputation, veracity and valence can influence the intention to share

in different ways. In particular, the results suggest that favorable corporate

reputation can act as a "shield" against false negative news, but not against

false positive news – regarding false positive news, favorable corporate

reputation can increase the intention to share. From a theoretical point of view,

this research can be used by students and researchers to understand false

news sharing and the effects of corporate reputation. From a practical point of

view, this research can be used by managers to monitor corporate reputation

and delineate strategies to combat the spread of false negative news through

the company's reputation.

BANKING MEMBERS:
Presidente - 1149369 - ANATALIA SARAIVA MARTINS RAMOS
Interna - 2413052 - ANNE EMILIA COSTA CARVALHO
Interno - 054.681.464-60 - FELIPE LUIZ NEVES BEZERRA DE MELO - IFRN
Externo à Instituição - MARCELO VICTOR ALVES BILA QUEIROZ - UnP
Externa à Instituição - MARLUSA GOSLING - UFMG