Banca de QUALIFICAÇÃO: ANA CLARA FIRMINO DE OLIVEIRA ROCHA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : ANA CLARA FIRMINO DE OLIVEIRA ROCHA
DATE: 29/01/2021
TIME: 15:00
LOCAL: VIDEOCONFERÊNCIA (https://meet.google.com/ghw-yjmv-gac)
TITLE:

AMBIDEXTERITY AND ORGANIZATIONAL PERFORMANCE, AND THEIR ELEMENTS OF INTERMEDIATION IN THE FINTECHS ENVIRONMENT: A FRAMEWORK PROPOSAL

KEY WORDS:

organizational ambidexterity; organizational performance; intermediation; FinTechs; framework.

PAGES: 85
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

This dissertation permeates the theoretical relationships between ambidexterity and organizational performance, whose objective is to propose a framework on the relations between ambidexterity and organizational performance, and its intermediaries elements in the context of the FinTechs companies. In this sense, FinTechs, which are technology-based companies in financial services, has grown and gained prominence in the world in the last five years, causing a disruption in the banking and financial system, especially by focusing on customers’ needs, have a cheaper and more efficient business model than traditional companies, as they face great competitiveness in the dynamic market. Therefore, the research is initially structured with a theoretical foundation based on a literature review on ambidextrous and organizational performance in technology-based companies, which made it possible to identify gaps, convergences and empirical contradictions; in addition, other scientific publications and research published by organizations were also included. Subsequently, the methodological proposal for achieving the stated objective is understood by a qualitative approach, with exploratory and descriptive purposes, in which data collection is carried out through semi-structured interviews with experts on the subject of study, in order to contribute to an initial version of the framework built based on the literature and, subsequently, empirical validation of the framework through interviews with the managers of Fintechs, thus using multiple case studies. For the data analysis process, categorical content analysis is chosen, with the help of Atlas-TI software version 7. Thus, this work is justified by the fact that progress in the literature on the subject addressed, which is still scarce and on the rise, as well as the managerial utility in providing a framework that can be adopted as a strategic tool by managers in the business model, especially in start-ups or start-up-culture companies such as FinTechs, since there is difficulty of long-term survival in the market.  

 

BANKING MEMBERS:
Presidente - 349782 - AFRANIO GALDINO DE ARAUJO
Externa ao Programa - 1753455 - DINARA LESLYE MACEDO E SILVA CALAZANS
Externo ao Programa - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE