Banca de QUALIFICAÇÃO: REBEKA COELHO DE ALMEIDA ALVES

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : REBEKA COELHO DE ALMEIDA ALVES
DATE: 21/12/2020
TIME: 10:00
LOCAL: VIDEOCONFERÊNCIA (https://meet.google.com/erp-hqug-auz)
TITLE:

COUCHSURFING AN COLLABORATIVE CONSUMPTION: ANALYSIS OF VALUES IN BUILDING INTERPERSONAL TRUST

KEY WORDS:

Collaborative Consumption. Trust. Values. Couchsurfing.

PAGES: 57
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

From technological development, with the web 2.0 and the increase of the online platforms of shared network service in the last two decades, a new way of consuming appears, established also in face of the socioeconomic and environmental crises (BOTSMAN; ROGERS, 2011). This set of factors accelerated the need for rationing and gained prominence for sharing, especially in the online context. Collaborative consumption emerges as an alternative economic model, converging socialism and capitalism from consumption through access (RIFKIN, 2016; VERAS, 2018). Notoriously, for the tourism sector, consumption by access has had a positive impact through business models such as sharing accommodation (Airbnb, Hostel, among others), food (Eat with, Dinner, among others) and mobility (for example, Valenbisí, blablacar, uber). In collaborative tourism consumption, there is a special emphasis on the Couchsurfing platform, which involves 4 million members around the world and demonstrates a change in tourist behavior in travel (WANG, 2000). Guests and hosts create relationships that start in the online environment and run through the offline environment, with hosting, with no relationship based on monetary values. Thus, this research will seek to understand the relevant factors for building trust between peers on the couchsurfing platform from Schwartz's Theory of Values (1992; 1994; 2012) and from Interpersonal Trust. Therefore, requiring a depth of investigation, a qualitative research will be developed from a constructivist perspective at an exploratory level. The collection of primary data from the accessibility and non-probability sampling will be done through episodic interviews with a semi-structured script based on the theories of values and interpersonal trust, with members of the couchsurfing community in Natal-RN, in a single cross-section. In addition, there will be documentary research for data triangulation. To understand the data and results, a content analysis will be developed (BARDIN, 2011), through CAQDAS Atlas.ti 7. With this study, it is expected that there will be a deepening of the theories of values and associated trust, as well as the development of the recent phenomenon of Collaborative Consumption, given its impact on consumer behavior and the emergence of business models today.

BANKING MEMBERS:
Externo à Instituição - GABRIEL RODRIGO GOMES PESSANHA
Interno - 349782 - AFRANIO GALDINO DE ARAUJO
Presidente - 1372521 - MARIA VALERIA PEREIRA DE ARAUJO
Externa à Instituição - RENATA FRANCISCO BALDANZA