Banca de QUALIFICAÇÃO: REBECA ISABEL GUILLÉN CRUZ

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : REBECA ISABEL GUILLÉN CRUZ
DATA : 19/06/2017
HORA: 14:30
LOCAL: NEPSA
TÍTULO:

PROJECT MANAGEMENT IN BUSINESS INCUBATION PROCESS IN TECHNOLOGY BUSINESS INCUBATORS

PALAVRAS-CHAVES:

Project management. Business incubation process.  Project management in business incubators

PÁGINAS: 79
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

In recent years, project management has emerged as a form of management essential for the survival of organizations. Project management as a flexible structure to support business strategy allows organizations to achieve change and respond to the needs of a market characterized by dynamism, fierce competition and increasingly sophisticated, informed and demanding clients. This context of constant changes, uncertainty and limited resources is part of the daily life of organizations such as business incubators, precisely because their target clients are enterprises that have a high degree of technological innovation in their products and services, strong barriers to market entry, rapid technological obsolescence and strong competitive pressures. Giving the aforementioned, the present research aims to analyze how two incubators of technology-based companies of Natal, Rio Grande do Norte, manage projects in the light of its incubation process. For an in-depth understanding of the phenomenon under study, the research will adopt a qualitative approach and a case study strategy. In order to fulfill the methodological objective, data will be collected through several sources: documents, application of a questionnaire and semi-structured interviews with the managers of two business incubators.

MEMBROS DA BANCA:
Interno - 349782 - AFRANIO GALDINO DE ARAUJO
Presidente - 1149367 - MANOEL VERAS DE SOUSA NETO
Externo ao Programa - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE