Banca de QUALIFICAÇÃO: ISAQUE RENOVATO DE ARAÚJO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : ISAQUE RENOVATO DE ARAÚJO
DATA : 18/05/2017
HORA: 10:00
LOCAL: NEPSA II
TÍTULO:

In search of competitive advantage of the wind energy market in RN: A study of generic strategies in local agents.

PALAVRAS-CHAVES:

Competitive advantage, Market posicioning, Generic estrategies, Renewable energy, Porter 5 forces model

PÁGINAS: 57
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

The present work seeks identify and analyze how a company classified as an agent in the free energy market has its strategy perceived by its managers, being used for such study the Porter five forces, relating them with his generic strategies, to in this way understand the way the company operates, also to propose actions aimed at contributing to the improvement of its market position. To do so, we will use a Likert survey using the 5 forcer doing after that an interview to fill gaps that may appear to be observed by the survey.

MEMBROS DA BANCA:
Presidente - 349782 - AFRANIO GALDINO DE ARAUJO
Externo ao Programa - 1372521 - MARIA VALERIA PEREIRA DE ARAUJO
Externo ao Programa - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE