Banca de QUALIFICAÇÃO: CAMILA CRISTINA RODRIGUES SALGADO

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
DISCENTE : CAMILA CRISTINA RODRIGUES SALGADO
DATA : 18/05/2017
HORA: 10:00
LOCAL: NEPSA II
TÍTULO:

TRANSIENT COMPETITIVE ADVANTAGE MODEL (TCAM): A MODEL FORANALYSIS OF THE COMPANY SETTING IN THE CONTEXT OF TRANSIENT COMPETITIVE ADVANTAGES

PALAVRAS-CHAVES:

Competitive advantage; Transient competitive advantage; New strategy manual;

Transient Competitive Advantage Model (TCAM).

PÁGINAS: 77
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

A prominent feature of today's economy is the consistency of rapid change. However, many of the

ideas in strategy come from a time when things were more stable, which has contributed to thought

remains rooted in an era of inertia and stability. In this context, McGrath (2013b) proposes a new

perspective that is based on the idea of transient competitive advantage, that is, it involves the

adoption of practices that adapt to environments in which the advantages come and go, as well as

proposes a new strategy manual, which allows more malleable practices to surface. However,

although the concept of transient competitive advantage is a milestone in the new competitive

scenario, it is a theory still in its first steps, as it lacks a practical approach that facilitates its

dissemination. Thus, to the extent that still there are no means to analyze these ideas in practice,

making them in fact a contribution to organizations, the present study aims to propose a model to

analyze the company setting in the context of transient competitive advantages. For this, an

exploratory research will be carried out, of applied character, conducted according to the qualitative

approach. In operational terms, the research will follow the following phases: theoretical review;

elaboration of the preliminary model - submitted to the evaluation by pre-test; elaboration of the

final model; and practical application through multiple case studies. As a preliminary result, after

the theoretical revision phase, the Transient Competitive Advantage Model (TCAM) was

elaborated, representing the main elements that underpin the competition in the scenario of transient

competitive advantages.

MEMBROS DA BANCA:
Presidente - 349782 - AFRANIO GALDINO DE ARAUJO
Interno - 2668551 - ANDRE MORAIS GURGEL
Interno - 1149367 - MANOEL VERAS DE SOUSA NETO