Banca de DEFESA: LUIS MANUEL ESTEVES DA ROCHA VIEIRA
Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.DISCENTE : LUIS MANUEL ESTEVES DA ROCHA VIEIRA
DATA : 28/07/2016
HORA: 10:30
LOCAL: NEPSA
TÍTULO:
EFFECTUAL DECISION IN TECHNOLOGY FIRMS : A study in startups incubated at Inova Metropole.
PALAVRAS-CHAVES:
Effectuation, Startups, Incubator.
PÁGINAS: 93
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:
Technological startups are embedded in highly dynamic environments, marked by uncertainty where traditional predictions of the future for decision-making become too complex, difficult and far from reality. Thus, it is believed that the entrepreneur would be more likely to adopt a predominantly effectual decision logic, against the current paradigm. By doing so he will face the uncertainty by building an environment and set of relationships that, in effect, will trigger future scenarios close to what was originally aspirated. Therefore, the objective of this study is to check how technology startups incubated entrepreneurs experience the logic of strategic decision regarding the effectuation theory and the influence of the incubator in the process. Therefore, a descriptive research was carried out, throgh multiple cases, with eight startups incubated at Inova Metropolis at Natal/RN, qualitatively analyzing the content of the speeches collected in the semi-structured interviews conducted. As a result, it was possible to clearly identify some of the principles of the effectual logic, especially the formation of strategic alliances to overcome adversity and leverage growth. It also sets up the incubator as a major strategic partner , leveraging the network of relationships and providing guidance for their incubated grow safely, among the uncertain environment
MEMBROS DA BANCA:
Presidente - 349782 - AFRANIO GALDINO DE ARAUJO
Interno - 2668551 - ANDRE MORAIS GURGEL
Externo ao Programa - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Externo à Instituição - VÂNIA MARIA JORGE NASSIF - UNINOVE