COMPETITIVE ADVANTAGE THROUGH CORPORATE GOVERNANCE PRACTICES : A STUDY OF LISTED COMPANIES BM & FBOVESPA HOLDING.
Competitive advantage. Corporate governance. Canonical Correlation.
One of the main points of the strategy study is competitiveness and the factors that determine organizational success. The Competitive Advantage is the pursuit of all organizations for organizational continuity and market leadership. Several factors can influence the creation of such an advantage, and in this study we will examine the adoption of corporate governance practices can contribute to this aspect. Due to several cases of financial scandals in the 1980s in the United States and Europe, various measures have been taken to create a corporate governance environment with greater responsibilities and sanctions administrators. In Brazil, mainly from the 1990s the theme corporate governance importance, giving rise to several studies in the area. Several studies have sought the relationship between the adoption of corporate governance practices and superior performance of organizations. If the adoption of such practices to take a sustainable superior performance, we can understand how to create competitive advantage of value to these organizations. This dissertation investigates the creation of vantage competitive by adopting corporate governance practices for Ownership Structure, Board of Directors and American Depositary Receipts Issue.