Banca de DEFESA: RICARDO LUIZ DE MEDEIROS LIMA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : RICARDO LUIZ DE MEDEIROS LIMA
DATA : 30/06/2016
HORA: 11:00
LOCAL: NEPSA 2
TÍTULO:

VALUE CHAIN AS A STRATEGY FOR COMPETITIVE ADVANTAGE: A STUDY IN A HEALTH CARE INSTITUTION IN NATAL/RN

PALAVRAS-CHAVES:

Value chain. Strategy. Competitive advantage.

PÁGINAS: 93
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

Study on the Value Chain in a emergency unit in the clinical condition Acute Myocardial Infarction (AMI). As the theoretical and methodological basis the study used the assumptions contained in the health care model developed by Michael Porter - devising the strategy as a search for the competitive positioning of the company. The research aimed to: i) design, by mapping the Value Chain, the processes involved in the care of patients with known or suspected AMI; ii) verify the acheivement of objectives of each stage in the chain; iii) provide managers an accurate view of the factors that generate value in the studied clinical condition; iv) allow the implementation of strategies aimed at achieving competitive advantage for the institution. The study is characterized as retrospective, descriptive and analytical nature, making use of qualitative analysis using questionnaires and interviews with 14 doctors, 30 technical and administrative staff, a director and the institution administrator. Content analysis was used, by which it sought to describe the contents issued in the researcher / respondent communication process. Likert scale was used in order to determine a score that could determine the degree of achievement of the objectives and functions of each stage of the Value Chain. The results allowed the description and detailed analysis of the processes and stages involved in the care of patients with known or suspected AMI. According to respondents, among the stages of the Value Chain, those which best meet their goals emphasize the diagnosis and immediate intervention on the condition Acute Myocardial Infarction. Those that are further away from achieving the objectives address prevention and activities for the patient / client after hospital discharge. The study revealed elements for defining strategies to be applied to activities carried out by the institution, as well as for the generation of value to patients, thus contributing to provide competitive advantage in all the health institutions operating in the market.

MEMBROS DA BANCA:
Presidente - 349782 - AFRANIO GALDINO DE ARAUJO
Externo ao Programa - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Externo à Instituição - MARIA SANALI MOURA DE OLIVEIRA PAIVA - UFRN
Externo à Instituição - MARLI DE FATIMA FERRAZ DA SILVA TACCONI - IFRN