Banca de DEFESA: KALINE MENDONÇA DOS SANTOS

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : KALINE MENDONÇA DOS SANTOS
DATE: 28/03/2023
TIME: 13:00
LOCAL: https://meet.google.com/zzk-gazh-aey
TITLE:

Analysis of the Relationship between crisis management capacity, brand experience and intention to choose to travel to coastal tourist destinations.

KEY WORDS:

Crisis Management, Brand Experience, Travel Intention

PAGES: 187
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

Considering the continuous crises faced by the tourism sector, doubts arise about the best planning strategies capable of managing tourist destinations seeking competitiveness and attractiveness. In this sense, this study investigates the existing relationships between Crisis Management Capacity in tourist destinations, Brand Experience and Image as influencing factors in the intention to travel to coastal tourist destinations. The research uses the hypothetical-deductive method since causal relationships between variables are proposed. It presents a quantitative approach, with the characteristic of being descriptive and exploratory. The analysis model used was built based on the dimensions of Branding Experience, proposed by Stuart J. Barnes et al (2014), and Crisis Management, proposed by Rastegar et al. (2021). 483 questionnaires were collected, resulting in a final sample of 428 questionnaires, distributed online via Google Forms platform. It was delimited as study area, the tourist destination of Pipa-RN. As a data analysis technique, descriptive analysis of the variables, exploratory and confirmatory factor analysis and the Structural Equation Modeling (SEM) technique were used to explain the relationships of the dimensions used in the research, with support from the Software Statistical Package for the Social Sciences (IBM-SPSS) and the AMOS package. Among the main results, there was a correlation between the dimensions that make up the Brand Experience and the Intention to travel to coastal tourist destinations.

COMMITTEE MEMBERS:
Presidente - 1160199 - SERGIO MARQUES JUNIOR
Interno - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Externo à Instituição - MARCELO CHIARELLI MILITO - SENAC
Externo à Instituição - MARCIO MARREIRO DAS CHAGAS - IFRN
Externa à Instituição - MARLI DE FATIMA FERRAZ DA SILVA TACCONI - IFRN