Banca de DEFESA: GISLAINY LAÍSE DA SILVA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : GISLAINY LAÍSE DA SILVA
DATE: 31/03/2023
TIME: 09:00
LOCAL: Nepsa II / CCSA
TITLE:

FACTORS INFLUENCING THE INTENTION TO USE CRYPTOCURRENCIES AS A PAYMENT FOR TOURIST SERVICES: VALIDATION OF THEORETICAL MODEL PROPOSAL

KEY WORDS:

Cryptocurrencies; Blockchain; Technologies; Tourist services; Technology Acceptance Model

PAGES: 157
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

The tourist activity has been strongly impacted due to the technological innovations that are being integrated into the market. Virtual currencies, called Cryptocurrencies, have been standing out for being a technology derived from Blockchain, a decentralized platform that does not require intermediation. In this regard, tourists are beginning to discover cryptocurrencies as a tool that offers diverse opportunities, simplifying international transactions and overcoming the associated foreign currency exchange costs. Therefore, the acceptance of cryptocurrencies has become a relevant area of study for tourism, as it is a technology that can change the way individuals receive their payment transactions for tourist services. In this sense, the present study intended to analyze the factors that influence the intention to use cryptocurrencies as a form of payment for tourist services, through a proposal of a theoretical model based on the technological acceptance model - TAM (Davis, 1989), adding the dimensions “diversity of transaction capabilities”, “regulatory support”, “perceived security”, “personal innovation” and “social influence”. A study governed by hypothetical-deductive logic was carried out, with a descriptive-explanatory character as to its objectives. An analytical approach was quantitative, of the survey type. The type of acceptance was non-probabilistic, encouraging, with the target audience being individuals who have already used cryptocurrencies. The study sample was fixed by 315 respondents. The data collection instrument used was the online sessions, using the Google Forms platform. Data analysis was performed using descriptive and multivariate statistics, especially exploratory and confirmatory factor analysis and lost reflection modeling. In short, the identified factors and the statistical analysis, obtaining adequate and recognized indices, validated the standard model. The results show that the intention to use cryptocurrencies as a payment method for tourist services is influenced by ease of use, perceived satisfaction, attitude, personal innovation, perceived security and social influence.

COMMITTEE MEMBERS:
Interna - 2568265 - LEILIANNE MICHELLE TRINDADE DA SILVA BARRETO
Presidente - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Externo à Instituição - MARCELO CHIARELLI MILITO - SENAC
Externo à Instituição - MARCIO MARREIRO DAS CHAGAS - IFRN
Interno - 1160199 - SERGIO MARQUES JUNIOR