Banca de QUALIFICAÇÃO: THÁSIA MARIA OLIVEIRA DE ARAÚJO

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : THÁSIA MARIA OLIVEIRA DE ARAÚJO
DATE: 16/09/2022
TIME: 14:00
LOCAL: https://meet.google.com/cee-fjiw-ypa
TITLE:

RELATIONSHIP BETWEEN INNOVATION, INFORMATION AND COMMUNICATION TECHNOLOGIES, SOCIO-ENVIRONMENTAL RESPONSIBILITY PRACTICES AND PERCEPTION OF BUSINESS PERFORMANCE IN HOTELS


KEY WORDS:

Information and Communication Technologies, Innovation, Social and Environmental Responsibility, Business Performance, Hospitality.


PAGES: 91
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

Globalization, advances in communication and information technologies (ICTs), market fragmentation, socio-environmental concerns, mergers and partnerships have changed the way in which tourism companies manage their business, from customer service to the most sophisticated. forms of revenue management, which can provide the acquisition of competitive advantages and, consequently, the improvement of business performance. However, the new business reality has imposed new challenges in performance measurement, evolving towards measurements that result in qualitative aspects during the process and that are well aligned with the strategy definition process. Therefore, this investigation aims to develop a framework based on structural equation modeling to investigate the existing relationships between variables capable of influencing the perception of hotel business performance based on innovation strategies, information and communication technologies (ICTs), as well as socio-environmental responsibility practices. To achieve the proposed objective, an exploratory and descriptive study will be carried out, of a qualitative and quantitative nature, using the hypothetical-deductive method as an approach. As a research strategy, questionnaires will be applied to a sample of hotel managers in Brazil. Data analysis will be performed through structural equation modeling. As for the results, the validation of scales to measure each of the constructs under study, through exploratory and confirmatory factor analyses, stands out.


COMMITTEE MEMBERS:
Interno - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Externo à Instituição - MARCIO MARREIRO DAS CHAGAS - IFRN
Presidente - 1160199 - SERGIO MARQUES JUNIOR
Notícia cadastrada em: 27/08/2022 11:02
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