Banca de DEFESA: MIZZAELY SUIANNY LACERDA DE SALES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : MIZZAELY SUIANNY LACERDA DE SALES
DATE: 28/05/2021
TIME: 15:00
LOCAL: https://meet.google.com/kgt-mzsg-kcf
TITLE:

CULTURAL INDUSTRIALIZATION AND MONOPOLY CAPITALISM: a introduction to the origins

KEY WORDS:

Economic surplus. Monopoly capitalism. Cultural industrialization.

PAGES: 111
BIG AREA: Ciências Sociais Aplicadas
AREA: Serviço Social
SUBÁREA: Fundamentos do Serviço Social
SUMMARY:

This dissertation aims to analyze the economic determinations that made possible the origins of cultural industrialization based on bibliographies that deal with the main tendencies of monopoly capitalism. Although cultural industrialization is present in the current reality of the 21st century, involving economics, politics and culture, their origin and, therefore, their study, they do not appear today. Its investigation was initiated in the 20th century by the German philosophers of the Frankfurt School, Theodor Adorno and Max Horkheimer, with the publication of Dialectic of Enlightenment, in 1947. In this book, it appears with its own meaning under the term “cultural industry”, presenting itself, in a central way, as an expression of the advancement of instrumental reason present in the fordist technique of series production of cultural products aimed at their exchange value. The frankfurtians concern, however, was not directed to the material origins of cultural industrialization, in its constitution and development. But, fundamentally, they turned to the social effects on individuals, as a means of controlling them, manipulating them and integrating them into capitalist society, insofar as it standardizes ideas, predilections and consumption habits. Following this thought, his analytical approach oversized the control power of the “cultural industry”, showing himself to be pessimistic in relation to the possibilities of popular resistance capable of reaching an emancipatory critical reason and suppressing the domination of man by man. In this sense, it was noticed that, emphasizing the social effects of the “cultural industry”, the German philosophers were absent from analyzes that consider the structural foundation and the historical process of cultural industrialization as a process, based on the particularities and contradictions of monopoly capitalism, although they have not denied the existence of material determinations. Given this, the present investigation starts from the following question: from an analysis of economic determinations, what are the origins of cultural industrialization? As for the specific objectives, the research focused on: i) understanding the fundamentals of the economic surplus and the crisis in the transition from the competitive to the monopolistic phase; ii) analyze Fordism as a work process and produce relative added value in the constitution of cultural industrialization; and iii) investigate the functionality of cultural industrialization for the reproduction of capital, based on sales campaigns. Therefore, in the light of historical dialectical materialism, an explanatory theoretical research of bibliographic type and qualitative nature was undertaken, using bibliographies that deal with the main tendencies of monopoly capitalism. As an instrument of data collection and production, a reading guide organized in axes had been used, with application during the reflexive reading of the selected books. It was concluded that cultural industrialization was constituted in the period of classical imperialism and developed in late capitalism. Its original conditions are created in the USA and spread to Europe, especially Germany, in the 1930s. The main tendencies of its constitution and development are: i) the attempt to realize the added value contained in the merchandise, in the circulation, through a sales effort; and ii) the need for capital to control new markets. It was also identified that cultural industrialization has a duality characteristic of the contradiction between capital and labor. It therefore expresses the dialectic between the parasitism of capital, via sales campaigns, and the need for cultural consumption by workers for artistic humanistic services. Such a cultural need is not created by capital, but, before, by the productive forces of labor.

BANKING MEMBERS:
Externo à Instituição - NEWTON NARCISO GOMES JUNIOR - UnB
Presidente - 2475019 - HENRIQUE ANDRE RAMOS WELLEN
Interno - 1283608 - MARCELO BRAZ MORAES DOS REIS
Externo à Instituição - RANIERI CARLI DE OLIVEIRA - UFF