Banca de QUALIFICAÇÃO: MIZZAELY SUIANNY LACERDA DE SALES

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : MIZZAELY SUIANNY LACERDA DE SALES
DATE: 27/07/2020
TIME: 15:00
LOCAL: Plataforma virtual (google meet - https://meet.google.com/kkx-pdqo-bhu)
TITLE:

The origin of the cultural industry in monopoly capitalism

KEY WORDS:

Monopoly capitalism. Economic surplus. Cultural industry.

PAGES: 53
BIG AREA: Ciências Sociais Aplicadas
AREA: Serviço Social
SUBÁREA: Fundamentos do Serviço Social
SUMMARY:

This dissertation project aims to analyze the economic determinations that made possible the origin of the cultural industry from bibliographies that deal with the main trends of monopoly capitalism. Although the cultural industry is present in the current reality of the 21st century, involving economics, politics and culture, its origin and, therefore, its study, do not appear today. His research was initiated in the 20th century by the German philosophers of the Frankfurt School, Theodor Adorno and Max Horkheimer, with the publication of Dialectic of Enlightenment in 1947. In this book, the cultural industry presents itself, in a central way, as an expression of the advancement of instrumental reason present in the Fordist technique of series production of cultural products aimed at their exchange value. The frankfurtians' concern, however, was not directed towards the material origin of the cultural industry, but, fundamentally, to its social effects on individuals, as a means of controlling, manipulating and integrating them in capitalist society, insofar as that standardizes ideas, predilections and consumption habits. Following this thought, his analytical treatment oversized the power of control of the cultural industry, showing himself pessimistic in relation to the possibilities of popular resistance capable of reaching an emancipatory critical reason and suppressing the domination of man by man. In this sense, it was noticed that, giving emphasis to the social effects of the cultural industry, the German philosophers were absent from analyzes that consider the structural foundation and the historical process of the cultural industry through the particularities and contradictions of monopoly capitalism, although they did not deny the existence of material determinations. Considering this, this research project starts from the following question: from an analysis of economic determinations, how does the cultural industry arise? And, arising, what is your social function? To this end, in the light of historical dialectical materialism, an explanatory theoretical research of a bibliographic type and qualitative nature will be undertaken, using bibliographies that deal with the main trends of monopoly capitalism. As an instrument of data collection and production, a reading guide organized in axes will be used, with application during the reflexive reading of the selected bibliographies.

BANKING MEMBERS:
Presidente - 2475019 - HENRIQUE ANDRE RAMOS WELLEN
Interna - 1149518 - SILVANA MARA DE MORAIS DOS SANTOS
Externo ao Programa - 1283608 - MARCELO BRAZ MORAES DOS REIS
Externo à Instituição - RANIERI CARLI DE OLIVEIRA - UFF