WLF: DIGITAL PLATFORM FOR PREVENTIVE HEALTH AND WELL-BEING
Connecting you to your best version
Physical activity; Sedentary lifestyle; Chronic diseases; Digital health; Wellness technology; Personalized training; AI-powered health monitoring
The advance of sedentarism and chronic non-communicable diseases constitutes a global public health challenge, responsible for more than 7% of deaths worldwide and estimated annual costs of US$47 billion to healthcare systems. In this context, this work aimed to develop a solution for monitoring body indicators, personalizing training, and connecting users and health professionals in an accessible and inclusive digital environment, along with its respective business model. The adopted methodology was based on a scientific-entrepreneurial design approach, articulating applied research and innovation management. Stages of functional and non-functional requirements gathering, prioritized by the Fibonacci scale, were carried out; iterative prototyping with usability tests; and implementation based on the Full Stack LAMP (Linux, Apache, MySQL, PHP) architecture, combined with artificial intelligence and cloud data analysis resources. Validation involved usage simulations across different profiles (user, personal trainer, and manager), accessibility tests according to WCAG 3.0 guidelines, and security analyses (LGPD). Additionally, a review of technological and market trends was conducted based on patent analyses. The results demonstrated that the solution is capable of monitoring health metrics in real time, generating personalized physical performance reports, and providing adaptive recommendations, integrating direct professional follow-up. The system reduced data redundancies, increased precision in training prescriptions, and enabled multi-profile integration in a single digital environment. Given its value proposition, the solution was named WLF, in association with the concept of the English expression "Way of Life." From this initiative, with the vision of connecting the tool's user to their best version, the startup WLF also emerged, a healthtech responsible for bringing the product to market and expanding its social reach. In this direction, it is noteworthy that the social impact of the work is aligned with the United Nations' Sustainable Development Goal 3 (Good Health and Well-being), by promoting the population's quality of life and positioning itself as a possible innovative support for the management of public health policies. It is concluded that WLF contributes to the promotion of preventive health, with the potential to reduce healthcare costs, strengthen self-care literacy, and improve adherence to healthy habits.