Banca de QUALIFICAÇÃO: CAMILA BEATRIZ RODRIGUES ALMEIDA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : CAMILA BEATRIZ RODRIGUES ALMEIDA
DATE: 31/08/2025
TIME: 14:00
LOCAL: Sala de videoconferência do Google: meet.google.com/dbj-ceaf-pwz
TITLE:

ALDE.IA: PLATFORM FOR THE MANAGEMENT AND TRAINING OF SOCIAL IMPACT BUSINESS LEADERS

KEY WORDS:

Social Entrepreneurship. Social Businesses. Social Leadership. Social Impact Business. Social Impact

PAGES: 89
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Setores Específicos
SUMMARY:

In Brazil, more than 60% of companies shut down within five years. For social impact businesses, the scenario can be even more challenging, mainly due to management difficulties, lack of consolidated leadership skills, and the absence of adequate technological solutions. In addition to these obstacles, they face challenges related to communicating their value proposition, managing teams, attracting investors, and measuring the impact generated. Overcoming these barriers depends on strengthening leadership, whose continuous development is decisive for the sustainability and expansion of these enterprises. Given this problem, the central objective of the present study is to investigate to what extent the integrated use of digital management tools and adaptive educational strategies strengthens the leadership of socio-environmental impact businesses, fostering organizational sustainability and expanding social and environmental impact. The methodology adopts a mixed approach, applied in nature, and exploratory, descriptive, and explanatory. In the technological development axis, it includes mapping challenges, identifying essential competencies, ideation, prototyping, and validating a digital management and training platform. In the innovation management axis, it encompasses validating the problem hypothesis, analyzing the market and competition, developing a business model, and conducting a preliminary assessment of the proposed solution’s contribution. The procedures include surveys with impact leaders, semi-structured interviews, co-creation workshops, usability tests, and both quantitative and qualitative analyses, all conducted in compliance with ethical protocols. As preliminary results, critical gaps were identified in the development of leadership skills and in impact business management processes, in addition to the finding that available technological solutions show low adherence to the Brazilian socio-environmental context. The initial prototyping phase of the platform demonstrated technical feasibility and positive receptiveness from consulted specialists and leaders, although adjustments are still necessary to improve usability and functional alignment. It is preliminarily concluded that the results achieved indicate the relevance of the investigated solution and contribute to expanding knowledge on the integration between digital management and educational strategies in strengthening socio-environmental impact leadership, consistently addressing the study’s objective and offering valuable insights for future research and for advancing practice in impact businesses.

COMMITTEE MEMBERS:
Presidente - 1753896 - ZULMARA VIRGINIA DE CARVALHO
Interno - 1943220 - ORIVALDO VIEIRA DE SANTANA JUNIOR
Externa à Instituição - ANGELA MARIA PAIVA CRUZ