Banca de DEFESA: HELOYSA HELENA NUNES DE OLIVEIRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : HELOYSA HELENA NUNES DE OLIVEIRA
DATA : 19/06/2019
HORA: 16:00
LOCAL: Escola de Ciências e Tecnologia - Sala 4
TÍTULO:

Fruggy - Methodology for the Creation of Value Proposition to Technological Social Impact Businesses


PALAVRAS-CHAVES:

Frugal Innovation; Social Impact Business; Value Proposition; Technological Forecasting


PÁGINAS: 63
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
SUBÁREA: Engenharia Econômica
ESPECIALIDADE: Economia de Tecnologia
RESUMO:
The United Nations Development Programme report (2014) highlights the growth of social economical inequality in all the parts of the world. Among the initiatives in order to mitigate this scenario, are the Social Impact Businesses (SIB). According to a mapping done by Pipe.Social, a platform which operates in the Brazilian Social Impact ecosystem, between 2017 and 2019, there was a 73% growth of enterprises in this sector. In the other hand, the number of brazilian SIB that uses technology on their solutions is very low, imposing a challenge for scalability and for problem-solving capacity. In that direction, the scientific-entrepreneurial effort of this research is to develop a methodology of open innovation applied for the creation of value proposition to generate technological SIB. From intellectual property assets and frugal innovation, based on the design thinking approach and practical tools for innovation, a step by step process was structured in order to create a value proposition for a possible Social Impact Business, starting from a situation-problem and ending up with a scalable solution. To validate the process, the methodology was applied in some situations-problem from one of the United Nations Sustainable Development Goals/2030 Agenda, which sought to assure the supply of clean water and sanitation to all. The data showed the viability of Fruggy as a methodology for the creation of value proposition to Technological Social Impact Businesses.

MEMBROS DA BANCA:
Externa à Instituição - CLAUDIA MARIA FERNANDES ARAÚJO RIBEIRO - IFRN
Interno - 1943220 - ORIVALDO VIEIRA DE SANTANA JUNIOR
Presidente - 1753896 - ZULMARA VIRGINIA DE CARVALHO
Notícia cadastrada em: 07/06/2019 17:30
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